Wed., February 10, 9:00am PST / Noon EST
Making Channels Work to Grow Your SaaS / Cloud Business

The notion of channels in the distribution of SaaS & Cloud is a topic with very little consensus in the industry. Many people seem to think: "if it's on the Web then the Web is the channel." This view can significantly stagnate growth. There are industries and market segments where the people making the purchasing decisions do not spend their time searching the Web for the best solution. In these cases they turn to trusted advisors for recommendations.

While traditional channels like VARs and SIs might be having trouble with SaaS, new and exciting channels have opened up and savvy vendors are taking advantage of these opportunities. Thriving SaaS vendors have realized that there can be a significant benefit to leveraging intermediaries. In this webinar, Lincoln Murphy of SixteenVentures, will show SaaS and Cloud vendors how to:

• Recognize the opportunities available to them to leverage the Value Network Concept of the Cloud
• Motivate channel partners beyond compensation-based incentives
• Help partners grow their core business by leveraging the vendor's product
• Disrupt or displace legacy vendors with their existing channel partners

Register today to save your spot!

WEBINAR INFORMATION

Date & Time
Wed., February 10, 2010
9:00am PST / Noon EST

Presenter
Lincoln Murphy
Founder and Managing Director, Sixteen Ventures